Our bath towels are woven at a substantial 550 to 600 GSM, which gives them a dense, plush pile. This heavier weave holds more water, so the towel dries your skin quickly and feels soft against it. It is the same hotel-weight feel you expect from a premium towel.

GSM means grams per square metre, and it measures how dense and heavy a towel is. A higher GSM points to a thicker, more absorbent, more durable towel. Our cotton bath towels sit in the plush 550 to 600 GSM range, which places them firmly in the premium category.

Yes, our beach towels are soft yet sturdy, and they stay easy to carry. This makes them a practical choice for pool days, beach trips, and weekend getaways, while still giving you the plush feel of a HouseTex towel.

The best approach is to wash your towels with a mild detergent and avoid heavy fabric softener, since softener can coat the fibres and reduce absorbency. Tumble dry on a low to medium setting to keep the pile plush. However, always follow the care label on your specific towel.